Sarah is a dynamic, creative and solutions-orientated General Manager and Project Director with 15+ years experience working across Australia, Asia-Pacific and the USA to deliver innovative and world-leading events and experiences for global brands and high-profile major events.
Having spent the 6 years producing events globally for one of the biggest Event Marketing Agencies, Sarah has produced experiential events and brand experiences for up to 20,000 attendees with budgets up to $5mil.
With this global experience in-hand, Sarah returned to her home state of Melbourne, Australia and took on the role of Business Director & General Manager for Imagination’s Melbourne, Australia office where she was focused on the growth and development of the service offering for the office, the team and the Melbourne clients.
Sarah’s career experience includes working for event suppliers, major events and event agencies which has given her comprehensive experience across the industry. See professional resume for further outline of Sarah’s extensive experience along with the major events and brands she has worked with across her career.
Throughout Sarah’s career, her exceptional quality and creative work combined with her common sense approach has become a hallmark of every project she has touched. Her ability to problem solve complex situations, manage multiple large scale projects simultaneously and her focus on empowering teams to produce great results are her greatest assets which have contributed to her successes across her career.
Sarah is a passionate, collaborative and talented leader in pursuit of creating experiences that have a lasting impact on peoples lives.
Jan 22 - Jan 23 Business Director & General Manager - Melbourne Imagination, Aust.
Jul 21 - Jan 22 Business Director & General Manager - Perth George P Johnson, Aust.
Feb 19 - Jul 21 Director of Special Events (Live & Digital) George P Johnson, USA
Mar 17 - Feb 19 Executive Producer George P Johnson, USA
Nov 16 - Mar 17 Group Account Director George P Johnson, Aust.
Mar 16 - Nov 16 Senior Producer George P Johnson, USA
May 15 - Mar 16 Producer George P Johnson, USA
Feb 14 - May 15 Producer Freelancer, Australia
Jan 13 - Feb 14 Event Operations Manager Alive Event Agency, Australia
Jan 11 - Jan 13 Event Manager Alive Event Agency, Australia
Jun 10 - Dec 10 Event Manager Ready Set Go Prod., Aust.
Feb 09 - Apr 10 Account Manager Placesettings, Australia
Jun 07 - Mar 08 Ticketing | Volunteer Coordinator - Major Events Definitive Events, Australia
Business Management
Creative Concept Development
Event Strategy & Experience Design
Event Production & Management
Event Styling
Food & Beverage Design
Digital Content Production
Operations Management
Project Management
P&L Management (Business + Project)
Resource Management
Risk & Safety Management
Sponsorship Sales & Activation
Site Management
Stage & Show Management
Strategic Partnerships
Supplier/Vendor Management
Talent Management
Team Development, Coaching & Mentoring
Technical Design (in 3D Plans & Renders)
Live, Virtual & Hybrid Events
Brand Activations
Conferences
Entertainment Programs
Experiential Marketing Experiences
Fashion Shows
Music Concerts
Major Events
Roadshow Touring Events
Special Events & Galas
Sponsorship
VIP Suites & Hospitality
Diploma of Business Marketing
Victoria University